The best businesses focus on customer success. While software and customer service teams comprise an important part, so does good old fashioned caring. When Hurricane Harvey hit Texas, precious metals distributor, US Money Reserve responded with a fundraising campaign to help its survivors.
US Money Reserve partnered with the Austin, Texas based disaster relief agency, Austin Disaster Relief Network (ADRN), to quickly raise response and aid funding. The Reserve has three offices in Texas – Austin, Beaumont and Houston. Its relief initiative offered to match any donation to ADRN through its YouCaring page up to a total sum total of $100,000. It contacted partners and vendors to request donations. The effort resulted in $219,622 total donations in a little less than three months. The relief network applied every cent to direct aid for the hurricane survivors. Learn more: https://www.crunchbase.com/organization/u-s-money-reserve#/entity
Hurricane Harvey presented a unique situation for forecasters, emergency responders, relief organizations and residents. The Category Four storm moved slowly. Its stagnation caused two feet of rain in its first 24 hours of landfall which began on August 25, 2017. Harvey made three landfalls during a six day period. The massive storm that wouldn’t quit was like having three separate hurricanes batter the Texas coastline in one week. The storm peaked, or became its strongest, on September 1, flooding one-third of the Houston metro. The intense flood waters forced 39,000 residents to evacuate their homes and move into shelters.
The Reserve’s CEO, Angela Koch, explained that its leadership recognized it could happen to anyone and wanted to help those it does know – and those it didn’t. Some of those driven from their homes were its own employees and customers. The company reached out to help everyone though, rather than run an internal campaign.
US Money Reserve doesn’t have expertise in disaster relief though. The firm privately distributes US government-issued gold, platinum and silver products, mostly coins. Founded in 2001, the Reserve also handle foreign currency and products. Its employees consist of experts in asset management and numismatic experts. It offers a self-directed IRA for those interested in gold and silver investment as a retirement fund. Its home office is in Austin, TX, where it was founded